This article deal with programming over such devices as a mobile phone, and wifi. It also talks about what is going on in the world today as far as television programming and broadcasting. Television studios actually are trying to set up their own web based programming because the internet is becoming the new trend. The reason why studios are rushing to open their own web based programming is because their audiences are really taking to it and it makes life easier for the audience to watch the shows they want, when they want.
The reason why I chose this article is because the programming is basically about the way television is promoting itself by being able to put the episodes up online. This is a great idea for the audience but not as good the networks. It will be difficult for the networks to get their ratings, but it is a great promotional factor. Being able for them to put the episodes on the internet will be able to promote people to watch their shows.
Lastly, the book talks about target audience. Putting the episodes on the internet the viewer can just choose which show that they want to watch. They will be able to focus on the one program rather than have to wait for the program they want to come on. That way if someone wants to watch a show and it is only on while coming home from work or during work they will be able to just go to the internet and watch it. It is a great new idea for broadcasting.
http://www.appleinsider.com/articles/09/02/26/cbs_streaming_free_tv_programming_to_iphone_users.html
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